One of the most common phrases in agriculture is: “That’s the way we’ve always done it.” The instinct is understandable. Few professions carry a stronger identity than farming. There is much to learn from the practices passed down, so deference is naturally the default. But among the generational farms we work with, the greatest inheritance…
The Biggest Driver of Yields Within Your Control Isn’t What You’re Buying Every spring, the calls start the same way. A rep wants to tell you about a product that “adds” bushels. A new biological. A better starter. An improved fungicide program. There is always something promised to close the gap between where you are…
That’s exactly why My Yield is vertically integrated—from manufacturing to formulation to analytics. When the stakes are this high, speed isn’t optional. It’s required for survival. There’s been a lot of conversation lately about farmers needing to endure short-term pain for long-term gain. But for many farmers, that’s simply not possible. If they can’t make…
One of the most common objections we hear is: “This is the way we’ve always done it. I can’t take the risk of trying something new right now.” That mindset is always dangerous. But it felt less so when corn was $6 and beans were $14. Today, it can be fatal. Corn and soybean prices…
Simply put, you can’t fix a weak start. In-season inputs matter, but they can’t make up for early setbacks. If the plant struggles out of the gate, you’ve already lost yield you can’t get back. You only get one shot at emergence. Some of the most critical days of the plant’s life happen before you…